Philosophy

The best sound for less money – the story of Teufel success
Hi-fi Device of the Year, Speaker of the Year, Surround System of the year, Speaker Set of the Year, Subwoofer of the Year, multiple "The Golden Ear" and "Golden Computer" prestigious titles and awards and distinguished as a favourite brand – what sounds like the contents of a successful footie club‘s trophy case is nothing other than a chronicle of the success of tradition-steeped Lautsprecher Teufel GmbH.

Since its establishment in 1979, the Berlin company has been building products that keep winning one title after another in the extremely competitive world of trade magazines and their readers. Bucking the market trend of heavily shrinking revenues in the speaker segment, Teufel revenues have continued to grow year after year. Thorsten Reuber, Teufel Managing Director, hits the nail on the head: "We offer the best sound for less money."

What is the secret of Teufel’s success?

Reader's choice - every time
The huge success of Teufel products in readers' choices makes one sit up and take notice. Teufel keeps what it promises, as proven by the enormous amount of fan mail on the company website. And there's something else that's remarkable: Most people who buy Teufel do so by word-of-mouth recommendation.

Thus the Teufel recipe for success is: Quality, price, credibility and service - all achievements the company uses to not only convince their customers, but to wow them as well. It doesn't matter whether the customer has a bulging wallet or a nearly empty one – the Teufel brand addresses anyone who is enthusiastic about good sound and superb technology. The best sound for less money – it’s not just some marketing maxim from Teufel; it's the philosophy upon which all the company's business activities have always been based.

Products in tune with the times
Since the expansion of its research and development department in 1987, Teufel has emerged as a pioneer of the German HiFi market year after year. In 1995, Teufel produced its first speaker system specifically developed for Dolby Surround. Just one year later the company pulled off the first THX-licensed speaker system to be developed and produced in Germany. Today, the company not only offers the smallest THX speaker system in the world, but it also possesses the world's largest THX-licensed speaker programme. Teufel has expanded since its beginnings as a build-it-yourself speakerfirm: alongside PC systems, home cinemas, THX systems and subwoofers, Teufel also offers products for the iPod and important accessories.

An international future for Teufel
Teufel is a real Berlin business, sharing the same sterling qualities as the city it grew from... charming, funny, honest and just on this side of conventional. Berlin citizens know well the "little loudspeaker company that could" and are proud of it for staying in the city - especially considering the successes of the past few years.

The path to even more success has led Teufel into the international arena - both in England and the Netherlands. Teufel is presently making a legion of new fans in both countries, thanks to the English and Dutch websites that highlight the national and international prize-winning sound systems. The international press lauds Teufel sound - as well as the extremely solid, high quality sound systems.

And it's only the beginning ... an international Teufel sound future is definitely coming your way!